BlogInsta360 Pro 360º Video Camera

Introduction to 360º Video

Have you ever wondered what it takes to shoot a 360º video? It might be less than you think!

360º Panorama of Union Chapel, Islington

360º video production has grown exponentially over the past three years, and since the early commercial camera rigs came to market, simple to use packages are now available for you to capture 360º video content at the press of a button without complex camera rigs or lengthy post-production workflows.

We have put together the following post about capturing and editing 360º video content yourself. Before we get into the different solutions available, here are a few fundamentals which might be useful.


Fundamentals of 360 Video Production

Monoscopic vs Stereoscopic

360º can either be monoscopic or stereoscopic.

Monoscopic content means that when viewed through a headset, such as Google Cardboard, Gear VR or HTC Vive, the same video is presented at each eye which looks unnatural.

For non-headset based experiences such as social media where you are trying to catch the viewiers eye in the timeline, monoscopic is perfect and actually is preferable to stereoscopic as it generates smaller files, and doesn’t need to decoded by the social media platform.


In real life, we have a slightly different field of view from each eye, this is one of the psycho-optic causes of depth perception. Stereoscopic camera rigs use two lenses spaced close together to create a percievable depth to the scene.

Sterescopic content can only be truly enjoyed through a headset. This can be as simple as YouTube 360 through Google Cardboard, through to cutting edge Oculus Rift.

Spatial Audio

Sennheiser AMBEO in windshield

In our everyday lives, you don’t percieve a constant sound field as if you were listening to an album through headphones. There are lots of complex acou

stic and psychoacoustic processes constantly happening and changing when you turn and tilt your head – most of which you won’t even realise.

360º video platforms give us the opportunity to try to recreate the sound field in which the video was shot (or create out of this world experience that you can interact with!)

This simply means, when you rotate the video on Facebook or move your head in your headset the sound field moves with the video. For example, if I was sat to your left talking to you and you rotated your head towards me, you would start by predominantly hearing me in your left ear and eventually hear my voice in both ears when you face me.

Research & Development

Over the past few years, there has been rapid development in capturing and distributing 360º videos with spatial audio and there is ongoing research and development throughout technology and entertainment industries.

There is still lots of development and always something new around the corner – this might seem discouraging but to the contrary it makes 360º video a lot more exciting!

360º video is perfect for immediate productions and timely content where you want to give the audience or customer an insight in to an experience.


Getting Started

The Ricoh Theta V is a dual-lens camera that can be rigged in the tightest spaces and capture 360º monoscopic content.

Ricoh Theta V - Image from

Ricoh Theta V – Image from Ricoh Imaging

Whilst monoscopic content might appear strange of a headset based experience, it is well-suited to social media such as Facebook 360 and YouTube 360 where viewers largely engage with content through their smartphone or tablet.

The Ricoh Theta V can be controlled using the camera, or you can get more advanced functionality using the app through a WiFi or Bluetooth connected smart phone or tablet.

An external microphone is also available from Ricoh which produces basic spatial audio, therefore as the viewer moves about the space, the sound field moves with them.

Ricoh have put out a roadmap for ongoing development for the camera until late 2018 and will continue to develop and add features.



If you are interested in producing a 360º video beyond a point and shoot, get in touch today.

We have worked on a variety of projects and bring our guidance and experience when scripting, shooting and editing your 360º video production.